Red Ladder Small Business Topics

Besides your business card, your 60-second commercial is the most important tool in your marketing repertoire. Participants will learn the art of effective networking and the true purpose of an elevator speech, key considerations in crafting an elevator speech as well as other important uses for it. Participants will also examine effective and ineffective elevator speeches and then spend time crafting and practicing their own.

Competitive pricing is critical to business success. Learn how to: determine how much to charge, how to select a pricing strategy, understand the ethics and other considerations of pricing. Participants will be able to develop a pricing strategy and philosophy for selling their products and services.